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Top 6 Tactics to Improve your Instagram Story Engagement.
Curious about how to increase your Instagram engagement this instant? Well, some might say ‘Welcome to the Club’.
With the ever-changing algorithm always in effect and a number of creative brands wrestling their way to grasp anyone’s attention, it’s become harder than ever to increase Instagram engagement.
Fortunately, Instagram is still one of the best platforms for online marketers, to gain distinctive followers and build a community that backs up your business.
We believe you as a marketer might be wrecking your brains out just to get good engagement on your Instagram profile. Well, if you are looking for answers, you are at the right place!
But before we jump to conclusions, let us try to understand Instagram as a social media platform.
Instagram is an ever growing social media platform, with OVER an EIGHTH of 7.7 billion people are active users. Instagram has also shown constant growth in its ad revenue generation, as Instagram Ads are expected to generate nearly $11 billion in 2019.
Furthermore, there are a few other statistics and insights which need to be updated to devise a successful marketing strategy for Instagram.
Despite of these mind-blowing statistics, various challenges are emerging that point to Instagram’s marketing potential taking a toll due to reduced engagement rates.
In this article, we will talk about the various tactics that can increase traffic to your Instagram stories and bring a huge difference in your Instagram story engagements.
1. Tell a Story
Engagement plays a vital role in any social media platform. In the age of Digital Era, it is very important to get engagement by reaching (out) to the maximum number of people. Executing interesting content rather than normal content can uplift your brand page.
And the best way to achieve this is by executing your creative ideas in the form of stories. The whole idea of ‘Instagram Stories’ suggests that it has to disseminate content, which is a story, let it be your product formulation or a process.
Above is the gist of how can you use Instagram stories to your advantage.
Make sure to maintain a certain pattern of pictures in your Instagram story. It should depict a story that prevails! That’s what every marketer seeks!
Adding text with interactive fonts can easily convey your message to the audience. Using a background colour for your text, integrating caps, or opting for hand-written words can add a new look and feel to your photo, and overall, your story.
Playing with the size of the text or just changing the colour of the text can make your post or story stand out among the others.
2. Use Stickers or Gifs
Use of stickers or Gifs can have a huge impact on your Instagram stories. It’s a smarter way to grab the audience’s attention.
Below are the various types of stickers that can be used:
The Quiz Sticker helps you share multiple-choice questions and track results. Likewise, as soon as your followers ‘Vote’, they’ll be able to see whether they got it right. Moreover, you’ll be able to see how many votes have been cast on every option, along with the total number of votes on the story.
So you can give your quiz a name, jot down your own questions and customize the answer. Try it out now!
Poll stickers are used to find out your audience’s choice by giving them two options, out of which they can select any one.
It is a one-way communication where you can allow your audience to ask questions or vice-versa. This type of sticker can help you get feedback, ideas or responses from your audience. Moreover, it can be an open-ended QnA’s and can be shared directly to your stories as a ‘Follow-Up’ post.
This is a graphical set of images and has a dynamic impact on your audiences. These type of stickers are relatively eye-catching.
Location stickers help your audience to know the location of your story. When your audience clicks on the location sticker, it leads them to a collection of posts of the tagged location by various other people.
This kind of stickers helps you post throwback videos and pictures with their respective dates. Also, it can be used to build hype for upcoming events by displaying dates.
3. Add Prompts
Action-oriented communications can lead individual users to actually engage in that particular activity. It just has to be intriguing enough!
Hold to Read
Add a longer text content messages to your stories and add “Hold to read” option for full content. It helps you to post a larger number of words in your story.
Tap for More
You can ask a question, and add “Tap for more” after the question, where follow-up stories can provide additional information through pictures and videos.
Get ready To
One of the most action-driven prompts, as it appeals to the audience and creates a sense of anticipation and excitement.
4. Be Creative
Getting creative and experimenting with stories using various options like font types, GIFs, background music, and more is of utmost importance. Using creative words or graphical stickers can really make the story stand out among others.
5. Encourage Followers to DM You
This helps your followers stay connected to you and build a relationship. Listed down are a few ways to encourage your followers to directly connect with you.
Conduct a Survey
The goal here is to get a screenshot of your survey or question and ask your audience to DM you the responses. This option helps you get your audience’s feedback. You can use an image-design tool to create the survey yourself. It can be more than 4 – 6 slides.
Deliver a Download
Giving away a free eBook, worksheet, or another downloadable piece can be a good source of engagement. Using this method can help you understand your audience and their personal interest better, and hook them by providing them good stuff.
6. Screenshotable Stories
Creating ‘Screenshotable’ Stories bring about more interaction on your Insta stories. What does that mean? You can create several kinds of stuff for your viewers that make them ‘Screenshot’. We have some examples below:
Use ‘Fill in the Blanks’ in your Instagram Stories
Fill in the blanks can be enticing. It could simply be put across for the fun of it, better yet, as a kind of survey to gain insight into what your viewers like which can then help you in creating relevant content, products, and services.
Never forget to put your brand print over your fill-in-the-blank tiles, then encourage your viewers to tag you in their own Insta stories whenever it is posted on their timeline or sent over to you via direct messages so you can gather the responses.
You can post weekly wallpapers on your Instagram stories, which will entice them to click a screenshot, in-turn increasing your brand presence. This strategy also counts as a chance to be creative in your post, display your personality, and strengthen your brand values.
Turning your Insta Stories into some of the contest can go a lot way into improving your stories engagement.
Creating a contest can boost your story engagement. You can also organize a giveaway by prompting your audience to screenshot and repost, or even allocate a prize to certain events such as participating in a survey. As usual, instruct the participants to use a given hashtag or tag you directly within their Insta stories or have it sent to you through direct messages.
Creating a good relationship with the audience can really help your personal or professional profile to grow and get more engagement. In short, the more interactive the content, the higher the audience engagement.
There’s no denying that Instagram is a competitive platform. But don’t lose hopes, as there are tons of other ways you can use to increase your Instagram engagement.
So before you strategize your next set of marketing content for Instagram, try to incorporate these tips and see how your audience responds.
Looking to increase your Instagram engagement? Contact us to get better content marketing strategies, captions, creative and more!