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People nowadays use the term ‘Digital’ a lot more than they ever did. They also mention that we live in a digital era and the future is digital, have we ever thought why…….?
Still thinking? Let us tell you!
For Baby Boomers and Gen X, it just might be a strange and bizarre concept! We look around and notice digitalization in our everyday life more than ever.
Digital Media has become a fifth necessity, right after mobile phones. But in this age, we end up doing everything digitally. May it be the exchange of real-time personalised messages, ordering online merchandises or even food!
According to Forbes, 82% of consumers conduct research online, while Tech Crunch reports that 79% of people shop online.
Digitalization has changed the overall perception towards life. The youth and the forthcoming generations are even more tech-savvy! A 6-year-old operates a cell phone Like a Pro!
There are various ‘Pros and Cons’ of Digitalization, like it is rightly said that every coin has two sides. But now, when we address ‘Digital Marketing’ in specific, we think there are more pros than cons.
We will be jotting them down for you but before we do that, do you really want to know how Digital Marketing actually works? Digital Marketing is marketing your brand/product online through digital mediums.
If listing down a few advantages makes you believe in this concept more, we are more than happy to share this with you.
Benefits of Digital Marketing:
For e.g. Residing in Mumbai, we have no idea about what brands are advertising in the UK via mediums such as newspapers, hoardings, etc.
Perhaps the most important benefit on this particular list is Reach. Irrespective of your industry or business, there is a good chance that your audiences or buyers are spending their time on social media channels like Facebook or Instagram.
eMarketer states that one-third of the earth’s population uses social media platforms regularly!
When we portray our content on Social Media or a Website/Blog, it is possible for the user to make it accessible globally and to gain a wider reach for the same content. This makes it easier for marketers to influence the prospects in half the marketing budget spends!
Defining your target audience and segregating it accordingly is one of the best business practices. As we want to target only a particular range of audience for a particular brand or product, the power of Advertisements on Social Media enables us to target only those prospects.
For e.g. If you own a Travel Company and have different types of packages like adventure trips, trips only for women etc, customized targeting enables you to select only that age group, gender etc. while the other mediums restrict you to do so.
As Digital mediums provide a wide range of web-based applications and tools for targeting individuals at a feasible cost, it is critically acclaimed by marketers to opt for such aid.
Social Media platforms like Facebook, Twitter and LinkedIn offer sophisticated targeting options that help you reach prospective consumers.
With digital marketing in the picture, you no longer have to worry about spending your money on ads that won’t reach your actual consumers.
Why spend a bomb on a temporary print media article when the same amount can cover various Digital Marketing activities? Traditional media also falls short in generating brand resonance, which is the basic fundamental of every marketer’s vision. If a brand fails to evoke a certain emotion within their prospects, then all the marketing efforts can be easily poured down the drain!
While traditional marketing bears various hidden costs, the only cost that digital marketing bears is time! Your content marketing efforts and strategies take time to work their magic.
Moreover, there are various digital marketing tactics such as pay-per-click, SEO and social media advertising that can generate quicker results!!
What we mean to say is, if you spend on Online Platforms, they enable you to retain your content for ages and the content is accessible for the audiences to view as per their convenience. The more it retains with the audience, the faster the brand will grow.
It’s tedious to keep a track of offline marketing activities while Digital Marketing makes it a lot convenient when you want to measure the impact and results of an ongoing campaign.
With insights and analysis being available on various platforms, it enables the admin to get complete information about the same. So users, the next time you’ll view —- or tap on a link, remember that they are watching your every move.
Not aware of any tools for social media analysis? There are several social networks that provide the ability to analyse your marketing efforts from within the platform themselves. Even though these tools might not have much to offer compared to the other specialized analytics tools, these tools are free, and a great place to begin your analysis.
Some of these tools go by the name of:
The above fig. is a reference for Instagram Analytics.
Apart from these tools who offer free services, there are a few cross-platform social media analytics tools who allow you to conduct analysis for all your online accounts. They are paid by nature, but some of these platforms do offer free features and a free trial period.
Do check out these tools for more efficient measurability.
While conducting Online Marketing activities, the users of your brand provide you with content which is very beneficial to strengthen the image of the brand among customers and build trust amongst the audience.
This, in turn, creates user-generated content for the brand which can be utilized for further communication on various platforms.
It is a great source of credibility and advocates a sense of trust within the individuals, in-turn driving the consumer’s perception towards a positive direction.
One of the most mind-blowing UGC was used by STARBUCKS. Delicately crafted, Starbucks introduced ‘White Cup Contest’ in April 2014, a simple yet vivid concept that encourages customers to decorate its cups with customized art and submit the images on Twitter. Nearly 4000 entries just in a span of 3 weeks! Truly an impressive campaign!
Conducting surveys can also prove to be impactful to accumulate user-generated content. Don’t forget to explore this set of digital marketing.