April 15, 2019 Big Mouth

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Trends of IPL 2019

Here are the trends of IPL in 2019 and how ‘Hotstar’ has become a platform for online marketing

Being the most celebrated sports event in India, the Indian Premier League was started in 2008. It is an elaborate tournament which involves the mixture of Indian cricketers with players from all over the world, through bidding.

As this elaborate sports phenomenon is backed by BCCI (Board of Control for Cricket in India), the richest cricket board in the world, the money involved in this business hub has exceeded its limits.

The general idea of deciphering the money spent in this tournament can be understood by the earnings of the players in IPL, which easily surpasses their earnings received while playing for their national team.

With a free-flow of capital comes different ways of earning money through it. The most popular way of earning money from IPL is betting!

It is estimated that roughly millions of dollars are spent on every match, just by winning and losing on IPL bets.

The emergence of digital platforms that provide live streaming has drastically increased the number of audiences.

Change of IPL Trends over the years: 

  • Target Group

Young audience contributes to the majority of viewers. (2 years to 21 years)

  • A rise of Female Viewership

Rise of Female Viewership

  • A rise of Sports Viewership on Television

In 2016, IPL contributed 22% of total sports viewership.

In 2018, the figure doubled to 43%.

  • Regional Speech over Universal Commentary

Regional Speech Over Universal Commentary

  • Increase in Advertised Sponsorships

Since inception, the number of advertised brands has increased to 79%.

Brand categories include smartphones, cellular phone services and e-commerce brands.

For many small scale businesses, this is a great time to boost their brand equity by taking leverage of digital platforms. One of the most influential digital platforms is ‘Hotstar’, which offers live streaming services.

Above all, Hotstar has got over 100 million monthly users, which provides any business with a platform to explore, strategize and channel their paid marketing efforts. But many establishments are not fully aware when it comes to leveraging with such digital platforms.

Perhaps, we will have to understand the importance of placing an ad at such a platform. But first, let’s understand the platform itself.

About Hotstar Advertising

Hotstar being the most popular digital and mobile entertainment platform in India and as IPL is the ‘Hottest Topic’ this season, placing ads in Hotstar IPL 2019 is the best opportunity for both medium and high budget advertisers.

Out of 700 million viewers in IPL 2018, more than 200 million viewers preferred Hotstar as a visual streaming platform.

Vivo IPL TV viewership vs Hotstar viewership

Source: https://www.linkedin.com/feed/update/urn:li:activity:6513716641073856512

Most importantly, the best part about this platform is that it provides an opportunity for both medium and high budget advertisers. Introduction of customized targeting through the use of filters has just improved ad placement techniques.

Why place an ad in Hotstar IPL 2019?

  • 200+ Million Viewers
  • Low barriers for placing ads
  • Customized Targeting
  • Product Integration on Page
  • Retargeting the audience on Non-IPL Programs.

Advertising Rates

Advertising rates offered by Hotstar is in terms of CPM (Cost Per Mille), which is the cost of 1000 impressions (Total number of times the ad is played on a screen, usually per account).

For Hotstar IPL 2019, the advertising rates are INR 120 CPM (without targeting) and INR 240 CPM (With targeting). Considered to be the lowest IPL ad rates till date, advertisers can select only one of the available targeting filters. GST charges of 18% are applicable over a particular margin.

Conclusion

In conclusion, the Indian Premier League is one of a kind and the biggest extravaganza of cricket in India. It has not only evolved into a sporting event but as a ‘Festival’ in India.

Therefore with increasing penetration of smartphone and internet in our everyday lives, the growth of IPL is set to increase.

How Can We Help You?

If you are seeking out for placing an ad on such digital platforms, feel free to contact us! Drop us a mail on info@bigmouthdigital.in or simply call us on +91 83692-93088.

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