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Here are 13 ways to increase your Instagram Followers

Wondering how to increase your followers on Instagram? While most of us marketers find this task really frustrating, it’s just a matter of time and smart initiatives that will help you increase them.

Even though it’s not a common platform like Facebook & Twitter, Instagram still holds a significant place in this domain as helps you develop your personal and business brand among your circle.

Instagram quickly outdid its impression of being fun in nature and became a serious content marketing, selling, networking and audience building tool for individuals and brands.

Instagram’s rapidly becoming one of the most popular social networking sites, with 1 billion active Instagram users!

We’ve researched a few techniques and methods that’ll help you increase the number of followers and create a legitimate brand presence!

13 Ways to Increase IG Followers

• Keep it real

People want to see content that’s real, content that they can easily relate to! Using ideas that showcase your work, your products and Behind The Scenes (BTS) is what entices the audiences.

• Content is King

This is the most talked-about phrase in marketing – ‘Content is King’. Well, it actually works wonders!

Disseminate content according to the individual’s interest, while integrating the brand communication with flair and effectiveness!

• Ask yourself why should they follow you?

An essential question you have to ask yourself before making your content strategies. You have to identify your USP’s and think of ways to project them to your audience.

Here’s Centre Point Events who’s conceptualized this exceptionally well!

• Pick a Niche & Make it a Micro-Niche

Targeting a particular niche to reach out to the right audience is what every marketer strives to achieve. But creating a micro-niche actually defines the buyer persona, and also helps you create a database for you to devise the communication accordingly.

For Example;

Domain – Digital marketing

Niche – Influencer Marketing

Micro-Niche – Fashion Influencer

• Hashtags

Use of right hashtags helps you target the right interests, and eventually reach out to the right audience! Hashtag research is essential for this to work!

• Run Contests and Issue Free Giveaways

Running contests on Instagram is what really entices the users. You can do it in the form of stories, as most of the individuals don’t have the time to go through the posts.

Bling Store came up with a quirky contest to engage with the audiences!

• Consistency Beats Intensity

Content that persists beats content that compels! Consistency in posting is what makes the audience look forward to your next set of posts!

• Collaborations with Influencers

Influencer Marketing is on the rise, and there are various influencers on Instagram who have got a good follower base! Many brands take leverage by featuring them on their pages, which in turn helps them increase their followers.

Shout outs actually work wonders! Try it out!

• Geo-Targeting

Geo-Targeting is a marketing practice of customizing your content or advertisements to your target group based on their geographic locations!

You just have to add place pin in the appropriate location, select the radius, and target your local audience!

• Timings vary from industry to industry

Best timings to organically augment your post do depend heavily on your business, your time zone, and the audience you want to reach.

According to our research, the following are the best timings;

• Tours & Travels: Friday (9am & 1pm)
• Entertainment & Media: Tuesdays & Thursdays (12pm to 3pm)
• Food Joints: Friday (12 pm)
• Retail Stores: Tuesdays, Wednesdays & Thursdays (12 pm)
• Non-Profit: Tuesday (10am & 4pm)
• Healthcare: Wednesday & Sunday (9 am)
• Technology: Monday & Tuesday (2 pm)

• Live Sessions

Live Sessions increases the credibility of the brand, and gives an insight into the company and its vibe! Do some live sessions, and so how people react to it!

• Blend in the Trend

Taking leverage from topics that are currently trending is the best way to reach out to the audience! Just make sure to add the essence of your brand to your communication to give it a classy edge!

• Paid Marketing

This is the most ideal way to increase your follower’s! This helps you target the audiences based on their interests. It’s great to generate leads, which in-turn might just convert!

Conclusion

These are some exciting tips that you can follow to increase your follower base. Just remember: Do your research right, devise your communication accordingly and target the right people! You’ll surely see the difference!

If you find this article useful or would like to add your inputs, you can surely place it in our comments section!

Get in touch with us!

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