August 21, 2019 Big Mouth

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Social Media Marketing Tools10 Social Media Marketing Tools that will help you expand your business!

Do you ever wonder about gaming up your social media marketing skills?

Well… Guess what? You’re at the Right Place!! For high effectiveness, you have to opt for the right tools!

The best part about these automated tools is that it helps you promise your content to the fullest, intern managing your schedule and most important aspect of them all – Time!

Some might wonder, ‘Why Social Media Marketing?’

Here’s your answer!

Social Media Marketing has proven to be the most cost-effective online marketing strategy for quite a while! The whole deal is that you can create a legit brand presence without having to pay for it!

However, if you ever think of scaling up your business game through social media campaigns, you will need something extra. It’s more like a far-fetched dream of you don’t have the right social media marketing tools in your armoury.

Some tools just might be helpful to discover more shareable content, while some tools help you schedule a post, measure the effectiveness of your content marketing strategies and moreover, give you actionable insights!

Buckle up and find the right social media marketing tools for your business! And guess what?!! They’re Absolutely Free!

1. Twitter Analytics

Twitter is one of the most used social media platforms with impeccable engagement rates!

With 126 million daily users, every marketer feels the need to optimize this particular platform.

Twitter AnalyticsFor this very reason, Twitter Analytics is the right tools to use! Its application to detect and compare your success against your top competitor is what sets it apart.

In only a matter of seconds, you can make an authentic comparison with your competitor, in terms of the strength of your audience and engagement rates.

2. Facebook Page Performance Barometer

Nevertheless, Facebook is a massive pool for active investors! A wide range of online paid marketing is surely enticing, as it subliminally ensures a material return for your business.

Facebook Page Performance Barometer created by Agorapulse is surely a tool to opt for!! It doesn’t give you a specific measurement (how well your page is performing) but gives you a quantitative insight by competing for your page to the industry averages.

Facebook BarometerSo if you plan to opt for a strategic approach towards paid social media marketing, make sure to do it the smarter way!

3. Headline Analyzer

A ‘Headline’ is something that decides whether the reader will genuinely glance through the whole article. Without a doubt, it isn’t the easiest thing to write a compelling headline – that is if you’re not a writer! As a matter of fact, even if you are a creative writer or a content creator, you’ll find a hard time drafting the most engaging headline.

Sharethrough Headline AnalyzerSo we can certainly take advantage of Sharethrough Headline Analyzer! You just have to type in your most engaging headline (According to your taste and proficiency) and get a quality check at the very instant!


Canva is like a divine entity that hails all the essential creativity you need to make artistic designs! (At least last-minute designs!)

CanvaLet it be a blog post, social media creative, emailer or even a web banner! Canva helps you build the image from scratch, and the end product is no less than a graphic designer’s innovation!


This tool is probably the most cunning of them all! Many of the social media marketers are aware of this tool if not, it’s high time that they should be!

BitlyWhy Let’s take two social media platforms for consideration – Twitter & Instagram.

Twitter can only have 280 characters to work with. And on top of that, if you want to add a link to it, that’s definitely going to be a task! But wait a minute! Here comes your saviour! Just add the link on and shorten it.

You just might face the same problem on Instagram! Adding elongated links on the bio is certainly not very appealing to your ever-progressive creative page. So just shorten the link on, and see the difference.


Need to make a succession of stories in no time whatsoever? Unfold is here to ease you up! Many a times, marketers do face time constraints when it comes to delivering the final idea.

A mobile-based application, Unfold provides simple yet effective design templates on which, users can add photos, videos and text to their new stories.

You can download the app from the links below:



Formerly known as VSCO Cam, VSCO is a widely used photography mobile app that allows you to create photos and edit using filters and editing tools. This tool has some pretty serious benefits!

VSCO CamIt’s easy to import and edit images, as well as short videos or animated GIFs from your devise.

Finer adjustments such as fade, clarity, skin tone, tint, contrast, tint, saturation, sharpen, temperature etc. VSCO’s got it all!

You can download the app from the links below:



Another experimental app, OVER helps you design everything effortlessly! Impressive templates, tools and effects help elevate your brand, with efforts taking not more than a split-second – That’s a little too exaggerated!

The best part is, it’s always in your pocket!

You can download the app from the links below:



A free video editing app, SPLICE is iOS based through which you can easily add titles, transcriptions, crop, delete, resize and even adjust the speed of your video clips. It’s user-friendly and can certainly use for professional purposes.

SpliceNote: It’s not available in a desktop version.

You can download the app from the links below:



The perks of having INSHOT! A two-in-one photo and video editing app that improves the quality of your deliverables.

Tons of tools for videos and images like amazing filters, add music, insert text, alter the brightness, saturation and even emojis to augment the whole visual experience.

InShotIt’s mainly inclined towards creating content for Instagram, but can also be used for YouTube, Tik Tok, IGTV, Facebook, WhatsApp and Twitter!

You can download the app from the links below:



In today’s world, everyone wants to be a successful social media marketer but don’t know the means to reach that state and expand their business! There are quite a few tools out there to streamline your process, but they’re all paid! Still, it isn’t really necessary to pay for everything!

That being said, feel free to tell us the social media marketing tool that you feel is best! Also, don’t hesitate to comment on other relevant tools that you feel is best suited for successful social media marketing.

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